And yes, this is not one of the most popular terms in the world of SEO and website optimization , but trust us: it is extremely important.
In this article, we reveal everything about the topic: what Page Authority is and what the concept is and why it is essential in your SEO strategy, as well as 6 steps to increase your PA score. Let’s go!
What is Page Authority (PA)?
Page Authority is a score (from 1 to 100) that special database measures how well a given page will rank in a search engine’s search results. The logic is simple: the higher the score, the better the ranking potential.
It may seem like it, but this is not a metric established by Google.
On the contrary, it was created by Moz, a renowned digital marketing company, with several analytical tools that serve professionals and companies in the SEO area.
Why is there Page Authority in SEO?
In the vast online universe, search engines like Google need a solid way to identify which pages will provide the most value to users.
This is where page authority comes into play.
It provides a comparative and integrate with your sales funnel standardized measure of a page’s potential ranking power in search engines.
The concept was born from the fundamental principle of SEO: making it easier for search engines to understand, evaluate and rank pages based on their relevance and quality.
By focusing on improving PA, you are essentially targeting the critical factors that search engines value: high-quality content, strong internal and external links, and an optimal user experience .
Why is it important to have a good BP (and what are the impacts of a bad one)?
Trust us: Page Authority is your e-commerce’s cambodia businesses directory secret weapon to stay competitive in SEO. A high PA score means a high probability of your page ranking at the top of search results.
This can translate into greater visibility, organic traffic and possible conversions.
On the other hand, a low PA can leave your pages buried in the search results, away from the eyes of your potential customers.
6 tips to improve your Page Authority
So, how can you improve the level of your page in the eyes of PA and increase your chances of ranking high in the SERP?
As Moz says, PA is a holistic metric (which takes into account multiple factors), and therefore, it is difficult to influence with just one or two actions.
However, there are always some hacks that can help your website improve the quality presented. Here are some tips:
- Quality content is king : The foundation of a good PA is to offer unique, high-quality content that provides real value to users. Engaging and useful content is more likely to generate links on other sites, for example, which can improve your rankings.
Master the art of link building :
- Actively seek out opportunities to acquire links from high-authority sites. This includes guest blogging, content partnerships, or even good old-fashioned networking.
