I mean, with so much information, tools and trends out there, how do you decide what the best path is for your business?
The feeling can be compared to walking into an ice cream shop with a thousand and one flavors – they all look great and tasty, but where to start?
The answer? With a well-structured plan and accurate tips.
And that’s exactly what we’re going to offer now.
Throughout this article, we will reveal little-explored tips that could be the key to revolutionizing your e-commerce in 2024.
1 – Don’t neglect the importance of CRM
You know that feeling when you meet a childhood friend again and he reminds you exactly of that song you used to sing together? It’s priceless.
Now imagine offering that level of intimacy buy phone number list to your customers. That’s exactly where CRM shines.
Managing customer relationships is not just about selling more , but about creating genuine connections — both in B2C and B2B e-commerce .
In the digital world, having a record of preferences, purchase history and feedback is like having a treasure map in your hands.
Not only to offer personalized products, but also to understand their pain points, desires and, thus, deliver solutions that delight.
2 – Make Customer Support a priority
Remember that time you had a question about a product you wanted to buy and support left you hanging? Frustrating, right?
You are not alone in this!
The Global Consumer Pulse survey optimize your digital marketing strategy with targeted revealed that Brazilian companies lose R$400 billion, simply because they provide poor customer service.
A chilling number.
In the digital universe, where the competition is just a click away, relegating customer support is literally giving up money.
3 – Seek to personalize the consumer experience
Have you ever walked into a store and felt like every detail was designed especially for you?
As if that space were your second home, and the products displayed were exactly what you were looking for?
No, this isn’t something out of a movie cambodia businesses directory or an episode of Black Mirror. Welcome to the world of customization!
In a sea of e-commerces offering practically the same products, what differentiates one from the other is, in fact, the way the customer feels when interacting with the platform.
Personalization is the secret to making the customer feel special, understood and valued.
Imagine the following situation: you go to a clothing website and, instead of being faced with countless options that have nothing to do with your style, you find a selection of pieces that seem to have been handpicked for you.
Shirts in your favorite shade of blue, pants in the cut you love and even that pair of sneakers that were on your wishlist.
4 – Subscriptions can be the salvation for your business
Do you remember that feeling of receiving letters or packages in the mail?
So imagine providing that same magical feeling to your customers every month. Now, add that to the predictability of revenue for your business.
We are talking about the subscription model!
At a time when competition is at every click and new developments emerge almost daily, ensuring a constant and lasting connection with your audience is essential.
Subscriptions may be that missing link.
With attractively priced product or service packages that will be delivered or made available periodically, you create a relationship of trust and longevity with the customer.
5 – Get to know dark social
Have you ever heard of dark social? What if I told you that most of the conversations about your brand are probably happening in this mysterious place?
Dark social refers to those conversations, shares, and interactions that occur outside of traditional monitored platforms, such as private messages, emails, and chat apps.
In simple terms: it’s the chat between friends, the links shared on WhatsApp, the recommendation made by email.
For e-commerce, understanding dark social is like having a crystal ball.
