New concept that seems complicated, but we will simplify it.
Imagine combining sales and the act of talking to the customer in a single action. Yes, we know: this is normal. But think of conversational selling not as a method, but as a strategy: structured, with applicable frameworks and technologies.
Amazing, isn’t it?
You might be wondering, “ How can this transform my B2B business ?”
Well, this article is your treasure map.
What is Conversational Commerce?
Straight to the point: Conversational Commerce is the union of online shopping with direct and personalized communication, providing a more pleasant and humanized shopping experience.
Imagine this: you are browsing an telegram database online store and have a question about a product.
Instead of searching for an answer in the FAQs or emailing customer service, you start a chat and get an immediate response.
This is Conversational Commerce.
And here’s an interesting fact: according to Salesforce , 69% of consumers prefer to use chatbots to communicate with companies due to the speed of responses.
In the B2B world, this practice becomes even more relevant, considering the complexity of negotiations and the need for clear and direct interactions.
How does Conversational Commerce work?
It’s a simple, yet revolutionary process.Understanding the The magic begins with combining instant customer appreciation whether there are any messaging technologies, such as chatbots and virtual assistants, with the online shopping experience .
This results in a real-time dialogue between the company and the customer, providing faster responses and personalized interactions.
The heart of Conversational Commerce is personalization.
While in traditional e-commerce communication is generic and impersonal, this model provides an individualized dialogue, tailored to the needs of each customer — it is an omnichannel strategy .
For example, chatbots can be programmed to provide tailored product suggestions or to answer questions about products or services.
What are the main technologies behind Conversational Commerce?
Conversational Commerce can be fascinating, but you know what matters in this? The technology behind the whole process.
Let’s dive into the key players that make this possible:
- Chatbots : Probably the biggest cambodia businesses directory protagonists in this story, they are computer programs that simulate a human conversation — often powered by AI. They can answer questions, solve problems, and even make recommendations based on information provided by the customer.
- Live human agents : While chatbots are useful, sometimes a human touch is needed. That’s where live agents come in, who can interact with customers in real time to provide an extra level of support.
- Personalized push notifications : These are short, direct messages that can be sent to a customer’s device. The power here is personalization — these notifications can be tailored to the customer’s needs and preferences, creating a more engaging experience.
Remembering that the real magic happens when all these technologies work together, creating a truly interactive and engaging customer service experience.
Benefits of Conversational Commerce
Believe me: the benefits of Conversational Commerce are so many that we could talk about them for hours, but let’s summarize, okay?
First, you maximize operational efficiency .
With chatbots and human agents working in unison, companies can serve a larger volume of customers quickly and accurately.
The second benefit is the improvement in customer experience .
With personalization and immediate support, customers feel more appreciated and understood.
And finally, Conversational Commerce unlocks a world of valuable insights .
Customer interactions provide data that can be applied to optimize future conversations and refine your overall sales strategy.
But after all, does Conversational Commerce work in the B2B segment?
The big dilemma: does Conversational Commerce have a place in the B2B world?
The answer is yes !
In the B2B landscape , personalization and efficiency are just as vital as they are in B2C — and if you’ve been following our blog long enough, you already know that.
B2B consumers want the same personalized experience they get when they shop in person. Convenience is key.
And another point: B2B purchases are decisions that depend on a long journey of consideration, which involves multiple influencers and decision-makers — and goals, always remember that.
That’s why monitoring this process is so important.
Conversational Commerce makes it possible to establish a more intimate and trusting relationship with customers, offering personalized solutions for their specific needs.
