It’s not some completely mysterious, automat magical realm where advertisers plod along at the mercy of the benevolent google god. Nor are you completely at the mercy of malicious competitors and money-hungry platforms. So how exactly do you start taking real, meaningful steps to improve your quality score, improve performance, and get a greater return on your investment? Here’s my best advice. Understand quality score and give it the attention it deserves hopefully, by now you’re convinc that quality score is a critical metric that controls cpc ad ranking as well as nearly every other important metric including cpa.

Score is Calculat Primarily Bas

Quality score is calculat primarily bas on the ctr of your keyword ads relative to the expect ctr of your current ad rank. Expect your ads to have a pretty high ctr! Sounds like ctr is pretty important, doesn’t it? Look at your quality score through a ctr lens and focus on lowering your cpc cta and improving your ranking with better ctr. Focus on commercial intent keywords to improve ctr ctr of ads varies widely, from .

Is the Differentiating Factor is

What is the differentiating factor is commercial intent. People are more likely to click on an ad if they want to buy something. High commercial intent keywords such as brand keywords or actual products and services such as nikon stain job seekers database less steel dishwasher management software etc. Have a much higher ranking than informational keywords such as who won the battle of how do you wash dishes how to take good photos etc.

Are Much Less Likely to

People are much less likely to click on an ad due to the informational nature of the query. They are in the early stages of their buying jou key takeaway knowing how to optimize rney and are not yet interest in being sold if they are even going to become a buyer. Also bid on your own brand terms! This will help improve the average quality score of your account. Finding jackpots another great way to increase your ctr is to find my own terms when all the paid search ads for a search query are the same or very similar.

Call It a Jackpot I

I call it a jackpot. I call it a jackp brazil data ot because it is like winning the row when playing the slot machine in las vegas. There is a valuable optimization opportunity here! These jackpots are usually caus by a complete lack of marketing creativity on the part of the manager or excessive use of dynamic keyword insertion. It provides a great opportunity for the manager to do some good old fashion marketing and optimize the ad text to make their product or service stand out from the crowd of similar ad listings.