Nearly 60 percent of the world’s population is a user of one or more social networks. According to data from the report Social networks. Aurrent status and trends. Arepar in 2023 by OBS Business Schoo. Dotal of 4.76 billion people, more than 90% of the 5.16 billion Internet users, have a social network . In recent years, the growth of users on them is 3% per year and each person spends an average of 2 hours and 31 minutes on the networks.
These data make them
Fne of the main entertainment channels around the world. And, in parallel, those who bet on them as a purchasing channel have grown significantly. Understanding the changes that occur in them and adapting to what their users are looking for is essential to take advantage of their full potential . Let’s see what are the keys to knowing how to sell on social networks in this year 2024.
Why are social networks important as a sales channel?
Social mia has evolv to the point of becoming a dire indonesia telegram data ct sales platform, giving rise to what has come to be call social commerce . they facilitate and their visual nature, especially Instagram and TikTok, make them channels that offer numerous benefits for marketing products and services . We detail some of the main ones.
They allow you to
Fegment the market . Social mia ads make it possible to impact users bas on aspects such as the type of content they consume, their age or place o the strategic manager will be able to identify f residence, allowing you to reach those profiles that are more likely to make a purchase.
They offer very valuable information about user bw lists behavior . Social networks have very detail measurement tools that help understand user nes, correct possible fail marketing strategies or enhance those that work better.