You may find that a page on Instagram, Facebook, and YouTube is enough to ensure visibility for your company, but that sales conversion is through WhatsApp . Therefore, in addition to observing the market, you need to understand how your audience reacts and choose which social networks are appropriate for your company.
Just like other campaigns, it is essential
To have a clear direction for social media management to make sense. So, set goals according to the company’s needs. If you already invest in online advertising , you have probably noticed that there are 3 main focuses in digital marketing campaigns.
Top of the sales funnel — here the focus is on attracting the right customer. Typically the goals revolve around increasing the reach of posts and brand awareness.
Middle of the funnel — at korea email list this stage of the sales journey, the persona already knows the company and it is necessary to strengthen the relationship with the brand. Therefore, it is common to focus on objectives such as capturing new leads and engagement.
Bottom of the funnel — now the idea is to sell. When the objective is here, we usually talk about conversion.
Develop an editorial calendar
Unlike setting up a website, updates on social media are much more relevant. Therefore, it is essential to create something to talk to your audience frequently. To help with this process, the ideal is to develop an editorial calendar.
It contains essential information
Such as keywords that will be used around different buildings and sectors number of publications and those responsible for delivery. In addition, the editorial calendar also indicates the date of the posts, ensuring that your company appears to the public frequently.
Establish relevant metrics
A strategic differentiator that agb directory is ignored by most people trying to manage social media, metrics are the guidelines on the map, in this case, they are a GPS with real updates. Each media can offer its own monitoring tools, as is the case with Instagram and Facebook Analytics.